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Emails and texts

Reaching attendees: emails and texts

You have two ways to reach people. Emails go to their inbox and texts go to their phone. We build and send both with you, so your part is the wording, the timing and a quick approval. This guide shows what each one looks like and how to plan them. To see an event site in action, open demo.jumbo.live.

Two ways, side by side

Most events use both, for different kinds of messages.

Emails

Long enough for details, a button and your brand. Sent to everyone who registered, or to one group. Good for confirmations, reminders and thank-yous.

You send wording and timing and approve a test
We build, brand, test and send

Texts

Short and quick to read. They reach only people who gave a phone number. Good for a nudge on the day.

You send wording and the times you want
We schedule and send them

Emails

Your emails start from a template, so the look stays the same from the confirmation to the thank-you. Each one has a subject, a headline, your message and, if you like, a button. Hover over a number to see what it marks.

JumboCon 2026 Hi Maya, You're registered for JumboCon 2026. Date Nov 12 to 14, 2026 Where demo.jumbo.live Your sessions Opening keynote and Workshop B Join the event Questions? Write to [email protected] You registered for JumboCon 2026.
A confirmation email, drawn as a diagram
  1. Header in your brandYour logo or a header image, set once and used on every email. A single email can have its own
  2. Greeting with their nameFilled in for each person from what they gave when they registered
  3. Details cardThe facts people look for: dates, place, how to join and an add-to-calendar button
  4. Their own detailsThings like the sessions they signed up for, pulled from their registration
  5. ButtonOpens a page on your site or any web page. It can also sign the person straight in
  6. FooterA help contact and a line on why they got the email

Email options we set up for you

  • Start from a templateConfirmation, reminder or update. We write them with your wording and keep them for the next send
  • Send now or scheduleTell us the date, time and time zone, and we schedule the email
  • Send to everyone or one groupA segment is a group like speakers, or people who chose Day 2
  • Personalize with their detailsName, sessions and other answers from the registration form
  • Sent from your event's nameEmails come from your event's name at an info@ address on your event site's domain, for example [email protected]

How an email gets sent

  1. 1. You send wording and timingA document or an email is fine. Tell us who should get it and when
  2. 2. We build it in your brandFrom a template, with your header, buttons and each person's details
  3. 3. We send you a testYou check the look, the wording and the links on your own phone and computer
  4. 4. You approve and we sendNow, or at the time you chose. We can show you the send log afterwards

Sign-in links in emails. A button can carry a sign-in link made for each person, so one tap takes them into the event without typing anything. Tell us which page they should land on.

Texts

Texts are short and personal, and people read them within minutes. They go only to people who gave a phone number when they registered, so they work best as a nudge on top of email, not instead of it.

  • We schedule and send them. You tell us what to say and when, and we line them up for the times you choose, even early in the morning.
  • Only people with a phone number. If the phone question on your registration form is optional, some people won't get them. People who reply STOP are left off automatically.
  • Shared wording, personal sign-in links. A text can carry a personal sign-in link for each person. Other details, like a first name, aren't filled in, so write texts that read well to anyone.
  • You approve the wording. We send you the final text and times before anything goes out, and we can send a test to your own phone.

Character count tip. Keep each text under 160 characters and use one link. Longer texts are split into pieces, and one link keeps the message easy to tap. Use plain apostrophes and quotation marks, because curly ones can cut the limit to 70. A personal sign-in link takes up most of the 160, so say less around it.

Planning your messages

This is a starting point, not a rule. A small event might send only three of these. Tell us which you want and send the wording ahead of each date, so there is time for a test.

  1. Save the dateEmail, as soon as dates are set
  2. Registration confirmationEmail, right after someone registers
  3. A week beforeEmail reminder with the schedule
  4. A day beforeEmail, and a text with the time and one link
  5. Event dayA text when you go live
  6. After the eventThank-you email with links to the replays

One idea per message. A reminder that says one thing, with one button, gets more taps than one that says five. Put the date and time in the first line, because many people only read that far.

What to send us

For each message, a short note covers it. A shared spreadsheet with one row per message works well, and we keep it up to date with you.

For an email

  • Subject and messagePlus the button label and where it goes
  • Who and whenEveryone or a segment, and the date, time and time zone
  • Your header imageIf it differs from the one we already have
  • Approval of our testA yes, or the changes you'd like

For a text

  • The wordingUnder 160 characters, one link
  • The send timeWith the time zone
  • Who gets itEveryone with a number, or a segment
Questions about a message

Your Customer Success contact is your first stop. For anything else, email [email protected].